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Fashion novelties of Zara and Zara Home,
Zara and Zara Home have created applications for mobiles, which are available in versions for the iPhone, Android, Windows Mob, Nokia and Blackberry, which allow users to have access to a large photographic gallery of the commercial offer available at the stores. The new apps -which are launched under the claim ‘All fashion in your pocket’- will receive immediate updates with the images of the new models, which arrive at Zara and Zara Home stores twice a week. What is more, in the applications, both the season’s catalogue and the look book prepared by the chains’ stylists will be available, making it possible to get to know the collections and the selection of articles which may be of interest to each customer.
The way it works is very simple: in the case of Zara app, after selecting the section of the store that you wish to visit –Women, Men, Youth or Kids-, the user can choose between four big areas: “What’s new”, which includes the latest garments that are arriving in the stores; “Collection”, where you can see all the garments that are available in the store at any moment; “Catalogue”, with the campaign images which summarise the spirit of the season; and “Look Book”, a section that is regularly refreshed with ideas for combining Zara articles, offering clues so that each customer can find the image that most satisfies him or her.
In the case of Zara Home app, where Zara Home Kids has its own area, the user can choose between the sections “What’s new”, which displays latest products arriving in the stores; “Showroom”, presenting the current collection; “Catalogue”, with the campaign images; and “Gift Ideas”, with Zara Home suggestions for a perfect present.
The design is characterised by simplicity and clarity in the presentation and contents, with the objective of customers getting to know at any moment what fashion items they can find in Zara and Zara Home stores, which are always on the alert for the latest trends.
Visit: http://www.inditex.com/appm/microsite_en.html