Press releases
Zara launches its online store
Customers in France, Germany, Italy, Portugal, Spain and UK
can begin shopping the Zara collection online tomorrow, 2 September
All products will be sold at the same prices found in Zara’s high street
stores, through an easy-to-use simple website, accessible from both
computers and mobile handsets
All merchandise offered at fashion retailer Zara's high street stores will be available on the Internet (www.zara.com) starting tomorrow, 2 September, to online shoppers in six countries: France, Germany, Italy, Portugal, Spain and United Kingdom. The company in the coming months plans to extend its online store to other markets in which the Inditex Group has stores.
Inditex Deputy Chairman and CEO Pablo Isla underscored "the strategic significance of this new commercial initiative, which is in keeping with our ongoing effort: to offer our customers the best service possible. Internet and the world of social networking are indispensable tools and extraordinary channels for communication, and fit perfectly with our Group's philosophy".
Prices and payment systems
The prices on merchandise offered through the online store are identical to those found in our stores, and shoppers can pay for their items with the payment methods used most frequently for online transactions: credit cards (Visa, MasterCard and American Express), debit cards (Visa Electron) and PayPal.
Deliveries
Customers may select a Zara store for pickup, in which case delivery is free of charge. Otherwise, customers may choose either standard home delivery or express home delivery, in which case goods will arrive within a maximum of 48 hours. Merchandise will be shipped in an environmentally-friendly package customised for each delivery, safeguarding the items.
Free returns and exchanges
The return and exchange policy is identical to that used in stores, with returns and exchanges allowed within 30 days of original purchase, and customers may choose to return goods for refund or exchange via a home pickup service or at any Zara store, always free of charge.
Users of www.zara.com can also call a customer service telephone number in each country in which online shopping is available, and will have access to a dedicated email contact to resolve any queries arising from online shopping. In addition, customers have a chat service during working hours, through which they can solve doubts or even be driven directly to the pages they wish in the online store.
Ease of use
The www.zara.com website is designed to offer an online shopping experience noteworthy for its simplicity. Shoppers can filter their search for garments and other merchandise by many criteria -type of garment, colours, sizes, prices- and can search for specific products by reference number, description, garment family, etc. Customers can view products in precise detail from different angles and use a SuperZoom feature to get an exceptional close-up look at the details of each item, with the image expanding to a full-screen display.
The shopping basket can be viewed at any time during the session, so that customers can immediately review their selection of garments. If customers choose to have their items shipped to a Zara location, they can use a quick and easy-to-use search tool or a GPS system that will automatically provide the location of the nearest Zara stores.
In addition, the website features a wealth of visual content showcasing the Zara collection, including campaign photographs, lookbooks, videos, etc., to give customers a wide-ranging look at the full range of fashion offered by the retailer, and this content can also be shared across different social networks. Users can also sign up to receive the Zara newsletter for updates on the hottest trends and the latest news in fashion.
For shoppers' convenience, the www.zara.com website is designed to adapt to any of the web browsers currently in the market. Additionally, in the case of Iphone and Ipad, applications will soon be available which will enable customers to purchase goods through these devices.